The Tipping Point by Malcolm Gladwell, 280 pages
Nonfiction Five; Dewey Decimal Challenge: 300s
How do ideas take off? Did you know another man left the same night as Paul Revere to warn of the British, but why did his message not take? How did Hush Puppies become trendy in the 1990s?
Gladwell takes his pop sociology and plain language to look at epidemics and the factors that cause/help/start/continue them. He brings in lots of academic studies to support his thesis and parses them down into the relevant information. We meet the type of people that spread trends, and that know a lot of people. We see how shows like Sesame Street and Blue's Clues had a 'sticky' message.
I read a succinct review at library thing that sums it up pretty well: Some interesting ideas, and a good enough read.
Yep, that about sums it up. I'll have to look for his other book, Outliers, to complete the 'trilogy' along with Blink.